BDExecutiveCoach.com http://www.bdexecutivecoach.com PLAN+ACT+LEAD+SUCCEED Tue, 21 Aug 2018 16:12:55 +0000 en hourly 1 https://wordpress.org/?v=4.9.3 http://www.bdexecutivecoach.com/2011/10/19/187/ Wed, 19 Oct 2011 19:43:05 +0000 http://www.bdexecutivecoach.com/?p=187 Yesterday my CEO Vistage Group had the good fortune to hear a presentation on Internet Marketing from Jay Berkowitz, the founder & CEO of Ten Golden Rules www.tengoldenrules.com. Jay is an author, educator, keynote speaker and award-winning thought leader who has managed marketing departments for Fortune 500 brands including Coca-Cola, Sprint and MacDonald’s Restaurants. With Internet users doing over 100 billion searches a month, having an Internet strategy is vital to every business.

Mr. Berkowitz demonstrated that Internet Marketing results are measurable to the penny, and Internet advertising is not expensive.

I encourage you to visit www.tengoldenrules.com and sign up for Jay’s Free podcast on The Ten Golden Rules of Internet Marketing.

]]> Introduction http://www.bdexecutivecoach.com/2011/10/17/introduction-3/ Mon, 17 Oct 2011 22:56:19 +0000 http://www.bdexecutivecoach.com/?p=170 I grew up on Long Island and lived and worked in Manhattan for many years. When the weather started to turn warm, most news media published a “Summer Reading List”. I now live in Southeast Florida where the winters are much more appealing to me. So I am offering my “Winter Reading List of Classic Business Tomes” which has been compiled from suggestions from smart business advisors including my colleagues at Vistage.

I hope that you may find something here that will get your juices going to help you grow your businesses. Several members of my Vistage CEO group have recently read Napoleon Hill’s book Outwitting the Devil: The Secret to Freedom and Success, which was written in 1938. I just ordered it myself. It is next on my list.

BOOKS TO INSPIRE PEOPLE

Offered by Vistage Chairs

Hard Optimism – Price Pritchett

Full Throttle – 122 Strategies to Supercharge Your Performance at Work – Gregg Steinberg

Managing Thought – Mary Lore

Leap of Strength – Walt Sutton

What Happy People Know – Dan Baker

MoJo – Marshall Goldsmith

Play to win. Larry Wilson

Making the Impossible Possible – by Bill Strickland

 

                                                   Favorite Books to Enhance Strategic Thinking

Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne

Good to Great by Jim Collins.

A book that I have found to great blend of strategy and execution for the small-medium-sized business owner called Mastering the Rockefeller Habits.

Discipline of Market Leaders

by Michael Treacy
Competitive Strategy by Michael Porter
Winning by Jack Welch

Top Management Strategy:

What it is and how to make it work

by Benjamin Tregoe and John Zimmerman

Hands-On Strategy by William Finnie.

Chart your own Course by Caryn Spain, Vistage Speaker

The Breakthrough Company” by Keith R. McFarland. Targets Vistage size companies

The Tipping Point by Malcolm Gladwell

Traction by Gino Wickman

 

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